I live in Oregon and in the winter months we freeze more than I personally care to. I've been searching for ways to add and retain warmth in the home. My friend suggested installing a quality wool carpet, so I figured I would give it a shot with this collection. We had it installed in our bedrooms and I can tell a big difference in how much warmer the rooms stay now. I think my next move is having some installed in our living room to ramp up the coziness even more!