USGH Luxury Vinyl

USGH has rebranded as North America Primo Flooring, but the commitment to high-quality flooring remains unchanged. Operating under brands including Primo Florz, Market Place, and Primo Tec, the collection offers a broad selection of luxury vinyl and engineered hardwood flooring to suit a wide range of interior styles and budgets. USGH luxury vinyl is designed for busy households and moisture-prone areas such as kitchens and bathrooms, delivering hyper-realistic wood and stone visuals with the durability, waterproof performance, and easy maintenance that modern vinyl technology makes possible. From raw material selection through to finished construction, USGH maintains consistent quality standards across the range — resulting in floors that are straightforward to install, simple to clean, and built to perform for the long term. Browse the full USGH luxury vinyl collection at Georgia Carpet.