Primo Florz Luxury Vinyl Flooring

Primo Florz is a flagship brand under North America Primo Flooring (formerly USGH Inc.), offering a comprehensive luxury vinyl collection designed for both residential and commercial applications. Built for heavy-duty performance, Primo Florz luxury vinyl delivers excellent resistance to abrasion, chipping, cracking, and permanent indentation — making it a dependable choice for households with children and pets, as well as high-traffic commercial environments. Each style is engineered to help conceal minor substrate irregularities, and installation is straightforward whether tackled as a DIY project or handled by a professional for larger areas. The collection spans a wide range of realistic wood and classic stone-look designs, with surface texture, depth, and natural character that closely replicate the real thing — at a more accessible price point and with significantly easier maintenance. Browse the full Primo Florz luxury vinyl collection at Georgia Carpet.