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Shaw is becoming a major player in the WPC (wood plastic composite) luxury vinyl flooring.  In early 2015, they introduced the Shaw Floorte.  The Shaw Floorte is a beautiful selection of WPC vinyl planks that comes with nice commercial warranties and lifetime residential warranties.  Given the magnitude of this growing sector of the industry, Shaw has introduced the Floorte is 2 different collections, the Premio and the Classico.  The Floorte Premio, starring 13 appealing designs, boast a lifetime finish warranty, and a 10 year commercial warranty.  The Floorte Classico, running 14 distinct colors, has a 30 year residential warranty and a 7 year commercial warranty.  But what makes Shaw’s products better than all the rest?  The combination of the different resins makes this product completely waterproof.  How do you test that?  Well, Shaw submerged their product under water for weeks, with no complications.  The thickness of the WPC luxury vinyl core will also cover imperfections in the subfloor.  Shaw Floorte also comes with their patented Fold N Go locking system that makes for an easy installation.  This product is ideal for basements, bathrooms, mudrooms……….well just about anywhere that moisture would be a concern.  Because of Shaws intricate attention to detail, and using the best in high definition printing technology, the Shaw Floorte is designers dream.  The color palette is visually appealing, bringing the most elegant looks to your home,or bringing a country farm setting to your living room.

“Shaw is hitting as many different customer tastes as possible with these initial introductions. All are intentionally selected,” Ownby explained. “For that reason, we have some exotic looking olives, some traditional exotics, grays with muted dark tones, even a visual that looks like a 200-year-old Italian door with watermarks and aging. On our first release to dealers we came out with several dark tones, so we decided to add lighter tones.”


Shaw Industries and each of its brands carefully consider the impact of our products throughout their lifecycle. The resilient (vinyl) products we sell - whether manufactured by Shaw or sourced from others, both residential and commercial - contain no ortho-phthalate plasticizers (including benzyl butyl phthalate). Our resilient products are also formulated using only virgin vinyl polymer to avoid the challenges of legacy chemicals that often come with post-consumer recycled content in this product category.


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