Brazilian Cherry is actually named Jatoba. It hails from southern Mexico, throughout Central America and the West Indies, to northern Brazil, Bolivia, and Peru. While the sapwood is grey white, the heartwood tends to be a salmon-red to orange-brown color when fresh, becoming russet or reddish brown with dark streaks when seasoned for flooring. Brazilian Cherry Hardwood Flooring is one of the most popular exotic woods because it is beautiful, richly colored and is extremely hard or durable. Jatoba is extremely dense wood and very strong, scoring a 2350 on the Janka Hardness Scale. Brazilian Cherry or Jatoba is one of the hardest choices for wood flooring. It is roughly 81 percent harder than red oak! Because of its high density and interlocked grains it is difficult to saw and plane, but it sands beautifully. Highly shock resistant it a perfect choice for any wood flooring application.